Mumbai | June 27, 2025 — Indian YouTube sensation Amit Bhadana is officially stepping into the cinematic spotlight with a landmark multi-platform deal signed with iconic entertainment brand Saregama. This game-changing partnership will see Amit debut as lead actor, director, and writer in a feature film, produced and distributed under the Saregama banner — marking a major leap from the digital world to the big screen.
🎥 From YouTube Legend to Bollywood Lead
Having built a massive community with over 24 million YouTube subscribers and more than 2.5 billion views, Amit Bhadana has become a household name across India. Now, the trailblazing content creator will bring his unique voice and storytelling prowess to the silver screen, becoming the first Indian YouTuber to take on a theatrical film project as its writer, director, and lead actor.
This project is currently under development and promises to reflect the same authentic, heartland humor and emotional depth that made Amit a digital star.
🎶 Music Video + Live Shows + Brand Collaborations
The multi-vertical deal includes:
- A feature film: Amit’s debut as a filmmaker and actor, under Saregama’s production.
- A music video: A high-energy visual concept currently in production, blending Amit’s signature narrative style with Saregama’s musical legacy.
- Exclusive representation: Saregama will now manage all of Amit’s live shows, branded collaborations, and stage appearances—bringing his content from screen to real-life experiences across India.
📈 A Digital Creator’s Cultural Rise
Amit Bhadana rose to fame in 2017 with viral sketches rooted in Indian middle-class realities, standing apart from the heavily western-influenced content ecosystem. From the nostalgic “Behan Bhai Ki School Life” to the emotional Sipahi tribute, and successful content pieces like SSC, Parichay, and Father-Son videos, Amit’s work has always struck a deep cultural chord with both young and older audiences.
This move to cinema only reinforces the growing impact of India’s digital creator economy and how it’s reshaping the entertainment landscape.
💬 Official Statements
Amit Bhadana shared,
“This is not just a personal milestone but a moment for every creator who started with a phone and a dream. To have a legacy brand like Saregama believe in my storytelling across films, music, and live — this is the beginning of an exciting new chapter.”
Vikram Mehra, Managing Director, Saregama, added:
“Partnering with creators like Amit, who are rooted in the Indian cultural space and connect effortlessly with today’s audience, aligns with our vision. We want to evolve while staying true to India’s storytelling spirit.”
🎯 Final Take
With this exclusive partnership, Amit Bhadana becomes a pioneer for Indian digital creators, proving that the line between YouTube stardom and traditional cinema is now officially blurred. As fans await details of the upcoming film and music releases, one thing is certain — Amit is just getting started, and the stage is now nationwide.